New to matcha? Start here. Our Matcha 101 guides cover what matcha is, how it’s made, the different grades, and step-by-step preparation methods for beginners
Matcha and green tea are everywhere — in lattes, in supplements, in skincare, in dessert. They’re often talked about as if they’re completely different things. They’re not. They’re the same plant, processed differently, consumed differently, and delivering different amounts of…
You bought the matcha. You opened the bag. Now you’re staring at a bowl of green powder wondering why your first attempt tastes like grass clippings dissolved in hot water. Here’s what nobody tells you: making matcha is not the…
Walk into any café in New York, London, or Sydney in 2026 and you’ll see it: a vivid green drink topped with a swirl of milk, sitting next to someone’s laptop. Maybe it’s a latte. Maybe it’s an iced version.…
